If you came here expecting insider gambling tips, I’m sorry to disappoint you. When I go to the casino, which is VERY rare – I get upset if I lose the $20 I brought with me. But, I do know my way around a casino and want to use roulette as the perfect analogy for how most schools approach media spending and event marketing strategies.
You’re standing at a roulette table. The wheel is spinning, and the stakes are high (or in my case, not very). You can either pick a color—red or black—or guess the exact number where the ball will land. Seems like the odds are stacked against you, right?
Now, imagine someone hands you insider knowledge: a clear blueprint revealing the winning number and color. Your chances of winning go from unlikely to predictable.
This is the kind of advantage schools can gain by using Aryval Promote for marketing their events. Let me explain.
For many K-12 independent schools, spending on media campaigns is like playing roulette, just guessing at what might hit. You’re taking a gamble with Google ads, Facebook campaigns, and third-party platforms, hoping the right families will notice your event.
The reality? Without the right data, you’re just guessing, and that makes hitting the jackpot—families attending your events and enrolling their children—an expensive uphill battle.
I meet with dozens of schools each month, and a common trend is that many schools struggle to track whether a click resulted in an inquiry and where that initial click actually came from.
Schools may invest in one tool to manage inquiries, another for event registration, and yet another for post-event follow-up. I call this the Hot Dog Method and go into greater detail in my last blog post (The Hot Dog Method). Much like placing additional bets on a roulette table, these extra tools might seem like they’re boosting your odds, but in reality, they only add complexity, more workarounds, and higher costs.
It doesn’t have to be this way, and we’re changing the story.
Aryval gives schools the tools they need to skip the guesswork and call the right winning opportunity. Imagine knowing exactly which families are most likely to attend your event—and better yet, which families are most likely to enroll.
So, how does Aryval Promote actually work?
We start with Precision Targeting. Aryval integrates data from all touchpoints—whether families come from Facebook, Instagram, Google, or a direct referral—and using your first-party data, serves targeted ads to these audiences who are already likely to convert.
Next, Streamlined Event Management. With Aryval, there’s no need to cobble together tools for scheduling, event check-ins, and follow-ups. Everything’s in one place, saving you time and making sure you never miss an opportunity to connect with prospective families.
Then, Follow-Up with Impact. Instead of generic drip emails, Aryval allows you to personalize communications and follow up in meaningful ways, whether it’s via email, SMS, or both! This tailored approach keeps your school top of mind for families during the hectic admission season.
Lastly, Real-Time Insights. Aryval gives you immediate insights into event success, revealing how families felt about their experience and offering guidance on the next steps to convert interest into enrollment.
Ok, I want to increase my chances of winning the game!
Running school admissions events shouldn’t feel like gambling where the house always wins. With Aryval Promote, you’re equipped with the data and tools to confidently make the right moves, ensuring your efforts translate into real results. It’s not just about bringing the right families to your events—it’s about making a lasting impression and guiding them toward enrollment. That’s winning.
Ready to stop spinning the wheel and guessing? Let’s chat. Shoot me an email at [email protected] to learn how Aryval can make your admissions process more precise, efficient, and successful.
If this post made you smile, be sure to check out my hot dog analogy—it’s equally delicious and just as relevant.
