From Bottleneck to Breakthroughs: How MUHS Improved their Open House
How we helped Marquette University High School collect more meaningful data from their open house, improve event coordination and lead more attendees towards application.
Marquette University High School (MUHS), an all-boys Jesuit school based in Milwaukee, Wisconsin, was looking for a way to improve the family experience at their Open House and lead more prospective students toward application.
Slow, cumbersome check-in process creating bottlenecks
Manual data entry using spreadsheets and clipboards
No clear insights into marketing campaign effectiveness
To address MUHS’s unique admissions needs, the Aryval team designed a targeted strategy that set the stage for proactive communication and seamless engagement.
Customized Onboarding
We collected initial information about MUHS (enrollment size, targets, tuition, etc.) and planned our email and SMS communication. Typically, our SMS opt-in message is sent when a family checks into an event, but MUHS requested this occur at the inquiry level, as they felt their prospective families would accept the opt-in (more on that later!).
Engagement, Delivered
Email and SMS communications were done well in advance of the event, giving MUHS peace of mind that all inquiries were set to be engaged with a minimum of four times. This allowed MUHS to focus on other areas such as their marketing campaigns, email marketing strategy, and event coordination.
The Aryval team wasn’t going to miss this event, and we flew to Milwaukee to help support the MUHS team. Being there allowed us to see our product in action, and learn firsthand how the event ran. The outcome? A smashing success. Here’s a breakdown of the event’s impressive results:
600+
Families attended
70%
Attendance rate from registered families
4.75/5
Event satisfaction rating
76%
Email open rate
2500
Emails sent
