From Guesswork to Growth: How STS Increased Enrollment and Event Attendance
How we helped Strathcona-Tweedsmuir School boost yield, increase application conversion, and save admissions time.
Strathcona-Tweedsmuir School (STS), an IB continuum, university-preparatory school near Calgary, Alberta, had been running admissions events without knowing which ones actually drove applications. Operating on assumptions and anecdotal feedback, the team wanted to move beyond guesswork to identify the events that truly influence families and refine their strategy for maximum impact.
Defining and measuring event success beyond attendance numbers. What actually led to applications and enrollment?
Collecting and consolidating qualitative data from multiple touchpoints to understand the full family journey.
Balancing strategic cuts with community expectations and concerns about reducing access.
Creating exceptional event experiences that differentiate STS in a crowded market where families evaluate multiple schools simultaneously.
With Aryval, STS gained clear visibility into who was attending each event and which grades families were interested in, insights they had never had before. But Aryval delivered far more than just registration data:
Event Conversion Metrics
Attendance, application, and enrollment rates helped STS evaluate the effectiveness of every touchpoint and identify drop-off points in the admissions funnel.
Capacity Utilization
The Average Capacity Utilization Rate showed whether events were reaching their full potential or if STS was over-resourcing certain program levels while under-resourcing others.
Pre-event Insights and Targeted Messaging
Knowing who was attending and what grades they were interested in allowed STS to send targeted messages before and after events, even to those who could not attend.This meant that the admissions team could prepare for meaningful conversations instead of mediocre presentations.
Aryval’s Yield Report
Knowing who was attending and what grades they were interested in allowed STS to send targeted messages before and after events, even to those who could not attend.This meant that the admissions team could prepare for meaningful conversations instead of mediocre presentations.
For the first time, the admissions team could answer questions such as which formats convert best, whether Saturday open houses outperform weekday tours, and which grade-level events need more investment.
43%
Families enrolled after attending an event.
4.7/5
Average event satisfaction rating.
35%
Families applied after attending an event.
25%
Reduction in admissions events while driving higher inquiry and application numbers.
64%
Event attendance rate.
Eric Hawthorne
Director of Strategic Enrollment
Strathcona-Tweedsmuir School
