One Fair. 40+ Schools. A Smarter Way to Drive Family Engagement
How Puget Sound Independent Schools transformed their all-school fair with Aryval to boost engagement and attendance.
The Puget Sound Independent Schools (PSIS) consortium represents more than 40 independent schools across the Seattle area. Each year, these schools come together to host an All-School Fair, a signature event where prospective families can explore all PSIS schools in a single location.
Working individually with 40+ schools created administrative complexity and lackluster family experiences.
Schools lacked centralized data on registrations, attendance patterns, and family engagement.
After the event, schools struggled to efficiently connect with interested families and identify which schools they had visited.
Registration and attendance had plateaued, limiting the consortium's ability to reach new families.
Aryval partnered with PSIS to unify fair operations and boost family engagement. The PSIS committee needed a solution that could streamline operations across all member schools while delivering measurable improvements in family engagement. Rather than implementing 40+ individual school solutions, Aryval partnered directly with the PSIS committee to create a unified approach for the All-School Fair. This consortium-level strategy included:
Comprehensive Digital Marketing (Aryval Promote)
Aryval developed and executed a complete digital marketing strategy to maximize reach and drive registrations across the Seattle area. The targeted campaign ensured the fair reached families from diverse neighborhoods and backgrounds.
Unified Registration Experience
A custom landing page provided a seamless registration process for families, regardless of which schools they were considering. The landing page captured essential family information while maintaining the consortium's collaborative brand.
Real-Time Analytics Dashboard
The PSIS committee gained access to comprehensive dashboards showing registrations, geographic distribution by zip code, acquisition channels, and engagement metrics throughout the campaign.
School-Specific Data Access
The PSIS committee gained access to comprehensive dashboards showing registrations, geographic distribution by zip code, acquisition channels, and engagement metrics throughout the campaign.
School-Specific Data Access
The PSIS committee gained access to comprehensive dashboards showing registrations, geographic distribution by zip code, acquisition channels, and engagement metrics throughout the campaign.
Digital ads boosted registrations for largest fair.
In addition to registering families and managing the event, we produced digital ads to drive registration, resulting in their largest School Fair to date.
The consortium-wide approach created a seamless experience for families while simplifying processes for all schools, leading to outstanding results across the board. Here’s what happened next:
275%
Increase in registration from the previous year, which was the largest turnout in recent history.
37%
Families registered through paid advertising.
85%
Open rates on all communications, informing families and maximizing attendance rates.
95
ZIP codes across a wider range of the Seattle area reflect more diverse family engagement.
43
Schools supported with post event inquiry lists for prospective families.
