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The Power of Automation
This is where automation comes into play. ‘Automation’ may be a scary word, or it may conjure up feelings of impersonalization.
Written by
Jonathan Remis
Published on
Struggling to meet enrollment targets in your independent school? You're not alone. Every school faces one of three paths:
My enrollment is low and I want to increase it
My enrollment is steadily increasing and I’d like to start building a waitlist
My enrollment is full, my waitlist growing, and we’re adding more classrooms (which brings us back to #1)
The ultimate goal? Path 3: full enrollment and a growing waitlist. But how do you get there?
It starts with a strong marketing and admissions team, working together seamlessly, and a process for managing leads from inquiry through application.
This is where automation comes into play. ‘Automation’ may be a scary word, or it may conjure up feelings of impersonalization, but automation has evolved to become more personalized and efficient than ever before.
While automation shouldn't replace all forms of communication, it can help you consistently connect with prospective audiences, ultimately leading to more effective guidance towards the application process. Think timely emails broadcasting application deadlines, or texts reminding you of a future event you registered for. Chances are families are looking at multiple schools during the recruitment season. How do you intend to distinguish yourself?
By incorporating automation within your communications, you should expect to:
Efficiency gains from automated email sending, saving time previously spent on manual tasks (i.e. counting leftover name tags)
Focus on your ‘big picture’ marketing and admissions strategy and less of the mundane, day-to-day tasks
Consistent delivery of prospective communication, ensuring no lapses or delays
Establishment of a standardized and repeatable strategy from initial inquiry to the completion of the application process
Ready to take your enrollment strategy to the next level? It's time to rethink your approach and embrace the power of automation.
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