70%
Attendance rate
4.7/5
Satisfaction
45%
Application rate
THE CHALLENGE
Marquette University High School (MUHS), an all-boys Jesuit school based in Milwaukee, Wisconsin, was looking for a way to improve the family experience at their Open House and lead more prospective students toward application.
Slow, cumbersome check-in process creating bottlenecks
Manual data entry using spreadsheets and clipboards
No clear insights into marketing campaign effectiveness
OUR SOLUTION
To address MUHS’s unique admissions needs, the Aryval team designed a targeted strategy that set the stage for proactive communication and seamless engagement.
We collected initial information about MUHS (enrollment size, targets, tuition, etc.) and planned our email and SMS communication. Typically, our SMS opt-in message is sent when a family checks into an event, but MUHS requested this occur at the inquiry level, as they felt their prospective families would accept the opt-in (more on that later!).
Email and SMS communications were done well in advance of the event, giving MUHS peace of mind that all inquiries were set to be engaged with a minimum of four times. This allowed MUHS to focus on other areas such as their marketing campaigns, email marketing strategy, and event coordination.
OUTCOME
The Aryval team wasn’t going to miss this event, and we flew to Milwaukee to help support the MUHS team.
600+
Families attended
1,300
Total attendees
70%
Attendance rate from registered families
2,500
Emails sent
76%
Email open rate
"Having a tool that modernized our check-in process was very welcome, and worked exactly how I hoped. Beyond that, it delivered more than I was expecting by creating a comprehensive attribution dashboard. That was a welcome bonus."
Timothy Cigelske
VP Communications and Marketing
Marquette University High School