300+
New registrations
57%
Attendance rate
+275%
YoY in registrations
THE CHALLENGE
The Puget Sound Independent Schools (PSIS) consortium represents more than 40 independent schools across the Seattle area. Each year, these schools come together to host an All-School Fair, a signature event where prospective families can explore all PSIS schools in a single location.
Siloed operations: Working individually with 40+ schools created administrative complexity and lackluster family experiences.
Limited visibility: Schools lacked centralized data on registrations, attendance patterns, and family engagement.
Manual follow-up: After the event, schools struggled to efficiently connect with interested families and identify which schools they had visited.
Declining momentum: Registration and attendance had plateaued, limiting the consortium's ability to reach new families.
OUR SOLUTION
Aryval partnered with PSIS to unify fair operations and boost family engagement.
The PSIS committee needed a solution that could streamline operations across all member schools while delivering measurable improvements in family engagement. Rather than implementing 40+ individual school solutions, Aryval partnered directly with the PSIS committee to create a unified approach for the All-School Fair. This consortium-level strategy included:
Aryval developed and executed a complete digital marketing strategy to maximize reach and drive registrations across the Seattle area. The targeted campaign ensured the fair reached families from diverse neighborhoods and backgrounds.
A custom landing page provided a seamless registration process for families, regardless of which schools they were considering. The landing page captured essential family information while maintaining the consortium's collaborative brand.
The PSIS committee gained access to comprehensive dashboards showing registrations, geographic distribution by zip code, acquisition channels, and engagement metrics throughout the campaign.
The PSIS committee gained access to comprehensive dashboards showing registrations, geographic distribution by zip code, acquisition channels, and engagement metrics throughout the campaign.
Aryval built a new feature specifically for consortium events: families could scan QR codes at each school's booth they wanted to learn more about. This simple action:
Eliminated paper forms and manual data entry
Captured real-time engagement data
Ensured families received follow-up from the schools they expressed interest in
Digital ads boosted registrations for largest fair.
In addition to registering families and managing the event, we produced digital ads to drive registration, resulting in their largest School Fair to date.
OUTCOME
Unified approach simplified processes, improved family experience.
275%
Increase in registration from the previous year, which was the largest turnout in recent history.
37%
Families registered through paid advertising.
+85%
Open rates on all communications, informing families and maximizing attendance rates.
43
Schools supported with post event inquiry lists for prospective families.
95
ZIP codes across a wider range of the Seattle area reflect more diverse family engagement.
"Being able to know that from the marketing of the event, to the registration, to the flow day-of the event was taken care of. That was just an enormous weight of responsibility so that we could be more focused on having those quality connections with families attending. We haven’t had this successful of a partnership around our marketing efforts ever before."
Cheryl Schenk
Co-Chair
PSIS