365
Total Attendees
4.7/5
Satisfication
43%
Enrollment rate
THE CHALLENGE
Strathcona-Tweedsmuir School (STS), an IB continuum, university-preparatory school near Calgary, Alberta, had been running admissions events without knowing which ones actually drove applications. Operating on assumptions and anecdotal feedback, the team wanted to move beyond guesswork to identify the events that truly influence families and refine their strategy for maximum impact.
Defining and measuring event success beyond attendance numbers. What actually led to applications and enrollment?
Collecting and consolidating qualitative data from multiple touchpoints to understand the full family journey.
Balancing strategic cuts with community expectations and concerns about reducing access.
Creating exceptional event experiences that differentiate STS in a crowded market where families evaluate multiple schools simultaneously.
OUR SOLUTION
With Aryval, STS gained clear visibility into who was attending each event and which grades families were interested in, insights they had never had before.
But Aryval delivered far more than just registration data:
Attendance, application, and enrollment rates helped STS evaluate the effectiveness of every touchpoint and identify drop-off points in the admissions funnel.
The Average Capacity Utilization Rate showed whether events were reaching their full potential or if STS was over-resourcing certain program levels while under-resourcing others.
Knowing who was attending and what grades they were interested in allowed STS to send targeted messages before and after events, even to those who could not attend.This meant that the admissions team could prepare for meaningful conversations instead of mediocre presentations.
Knowing who was attending and what grades they were interested in allowed STS to send targeted messages before and after events, even to those who could not attend.This meant that the admissions team could prepare for meaningful conversations instead of mediocre presentations.
OUTCOME
For the first time, the admissions team could answer questions such as which formats convert best, whether Saturday open houses outperform weekday tours, and which grade-level events need more investment.
43%
Families enrolled after attending an event.
4.7/5
Average event satisfaction rating.
35%
Families applied after attending an event.
64%
Event attendance rate.
25%
Reduction in admissions events while driving higher inquiry and application numbers.
"Being able to know that from the marketing of the event, to the registration, to the flow day-of the event was taken care of. That was just an enormous weight of responsibility so that we could be more focused on having those quality connections with families attending. We haven’t had this successful of a partnership around our marketing efforts ever before."
Eric Hawthorne
Director of Strategic Enrollment
Strathcona-Tweedsmuir School